• Author: Jeff Jarvis

Google's meteoric rise to become the most powerful, innovative, and forward-thinking technology company in the world has been one of the most well-documented stories of the business world. Now internet guru Jeff Jarvis breaks down the company's paradigm-breaking success into 40 hard-and-fast rules that have allowed Google to take over the internet--and might illuminate the way for entrepreneurs seeking to change the way we think about the internet, information, and the future.

A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description.

Draws on the examples of the thriving Internet company to counsel business leaders on how to address the unique challenges of today's professional world, in a guide that covers such strategies as building on strengths, networking effectively, and learning from mistakes. 150,000 first printing.

"...Jarvis is a canny writer, and an entertaining one. The tone that drives his popular blog, Buzzmachine, has arrived intact on the bound page. The arguments are cleanly delivered; the prose is crisp and alive. More important, Jarvis never stumbles when it comes to the big picture. It's not technology that powers the Internet, he write--it's people and the connections they make."