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Commonwealth’s Ultimate Contract

Commonwealth Productions is EBSCO’s venture into television. Falling under PRADCO Outdoor Brands (POB), there’s no better place for Commonwealth’s shows to air than The Outdoor Channel (TOC), “America’s leader in outdoor TV.”

Commonwealth’s flagship show, “Knight & Hale’s Ultimate Hunting,” and the award-winning “Rebel’s People Who Fish” have been airing on TOC for quite a while now, but through a recent affinity agreement, all of Commonwealth’s shows will now be seen on TOC.

“The Outdoor Channel is the ideal venue for promoting the PRADCO message,” said PRADCO General Manager and Vice President John Woller, Jr. “TOC caters to the serious hunter unlike any other major network, but its programming and audience are diverse and favorable to all forms of angling and to the shooting sports as well.”

The long-running “Knight & Hale’s Ultimate Hunting” and “Rebel’s People Who Fish” will continue to air on TOC, while “Summit’s High Places,” “Knight Rifles: Born To Hunt!” and “Big Water Adventures” will join them in the line-up. Production of these shows will be a joint effort among several EBSCO subsidiaries.

“EBSCO is a large entity in the outdoor information and manufacturing industry,” said Mike Simpson, general manager and creative director for Commonwealth. “Together, our many PRADCO Outdoor Brands, five national outdoor television programs and our fishing and hunting Web sites present a force in the industry that is not easily ignored by networks and sponsors,” Simpson said.


Thanks to brand names that are steeped in quality and tradition, working together will make it easy for these EBSCO companies to spread the good word. “The advantage of naming a show after a particular brand is that the name gets out every time the show is mentioned or listed in programming guides,” said Simpson. “We are not free to act like infomercials; the shows have to be entertaining, but we can brand our own personnel, pros and products.”

This agreement represents the largest media contract to date for Commonwealth. Commonwealth Productions’ shows airing on The Outdoor Channel “Knight & Hale’s Ultimate Hunting,” Saturday nights, 10 p.m. EST, with two replays (52 weeks). “Summit’s High Places,” Thursday nights, 6:30 p.m. EST (26 Weeks). “Knight Rifles: Born To Hunt!” Saturday afternoons, 5 p.m. EST (26 Weeks). “Rebel’s People Who Fish,” Times TBA (January-July, 26 weeks). “Big Water Adventures,”Times TBA, debuts January 2008.

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