EBSCO Industries, Inc. :: News :: The Bully on the Block: Tom Rainey Joins Knight & Hale Game Calls and Carry Lite Decoys


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The Bully on the Block
Tom Rainey Joins Knight & Hale Game Calls and Carry Lite Decoys

Tom Rainey joined the PRADCO sales team on April 2 as the national sales manager for Knight & Hale and Carry-Lite Decoys after having worked in Walnut, Miss. with a company specializing in ATV implements.

Rainey is driven by large organizations and large challenges, making the PRADCO sales force a perfect team for him to join. “I like being in a big organization,” he said. “I like the resources that are available. I am wired to be able to work well with someone who specializes a little more and, most of all, I like being the industry leader.”

In the past, Rainey has worked for industry leaders such as Kinko’s and Dictaphone. These companies had slightly higher prices, but could always guarantee a superior product or service. This, Rainey explained, is where he wants to take Knight & Hale and Carry-Lite Decoys.

“With the resources EBSCO has made available and the brand-name recognition of these two brands, I think we can establish ourselves as No. 1. I want us to be the ‘bully on the block’ that the other brands at tradeshows fear,” he said.

Rainey has always been passionate about hunting, fishing and the great outdoors. For the first few years of his professional career, working with hunting and fishing companies was merely a part-time job. “At that time, the industry just was not big enough,” he said. “About six years ago I began working full time in the industry and love it.”

Rainey explained that he strives to separate his personal love for hunting and fishing from his professional life. “I realize that there are probably things in my hunting bag that would not sell, but for me it works great,” he said. “I have to remember that what works for me does not work for everyone and to focus on the products that a lot of people can use. You have to sell a good product that a lot of people can use, not what you personally might use.”

Rainey is confident that in three to four years Knight & Hale and Carry-Lite Decoys will see significant growth in their role in the outdoor marketplace.

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