PRADCO-Fishing has acquired the Pheonix, Ariz. based Moneylures.com and is now producing the extremely popular Money Minnow and Fat Money Minnow swimbaits .

“Soft-plastic swimbaits are the absolute hottest product category on the market,” said Andy Carroll, director of sales and marketing for PRADCO-Fishing. “With the acquisition of Money Minnow, we have leapfrogged our competition.”

Carroll considers the Money Minnow the next generation of soft-plastic swimbait, and he pointed out that a special belly slot makes this bait easier to rig than any of its predecessors. “That translates into more consistent performance. It also means that anglers of all expertise levels will enjoy success with this product,” Carroll said.