Arkansas-based PRADCO-Fishing has made several staffing upgrades as the company continues to position itself for customer service and growth.

Andy Carroll, PRADCO-Fishing
Division Manager
Carroll will assume more profit and loss responsibility in addition to overseeing the sales and marketing functions.

Kim Norton, PRADCO-Fishing
Saltwater Division Manager
Norton will be responsible for PRADCO-Fishing’s saltwater efforts.

George West, PRADCO-Fishing
Operations Division Manager
West will continue to oversee all manufacturing, sourcing and distribution efforts.