In April 2007, David South climbed a little higher in the treestand industry when he was promoted to general manager of Summit Treestands. “David has been instrumental in helping establish Summit as the undisputed leader in the climber market for treestands,” said John Woller, Jr., general manager of PRADCO Outdoor Brands and former Summit general manager. “Most recently he has been involved with and directed a development effort for the archery market with new technology for sites for bows, the Summit Hot Dot. David retains impeccable relationships with customers from very small to extremely large. He understands the never-ceasing requirement for new products.”