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Closer to the Hunt

Grand View Media Outdoor Group (GVMOG) has brought readers closer to the hunt by letting them become stars of their own shows.

Enter BigGameBoxOffice.com – a unique video experience that allows hunters from across the globe to upload and share their hunting videos on a You Tube-style Web site. Anyone can upload up to 50 megabytes (20 to 30 minutes) of videos for free by becoming a member. There is no preapproval process to join the site; however, videos are monitored for abuse of the system.

“This site creates a community feel and allows hunters across the globe to share their hunt. Online broadcasting is becoming the ‘new TV.’ Now anyone can be the star of their own show with a few simple steps,” Said New Business Development Director Stuart Anderson. He went on to explain that by opting for an online video sharing platform GVMOG has sprung ahead of competitors and into the growing realm of social media.

Comment threads with each uploaded video allow a dialogue to form as hunters detail their in-field experiences, product announcements, personalized tips and tactics and more. A partnership between GVMOG and You Tube, a popular video hosting site, increases the reach and appeal of BigGameBoxOffice.com, making it easy to find through simple You Tube searches.

GVMOG’s popular title Predator Xtreme has also launched its own broadcast community – PXVideo.com. Specifically tailored to complement Predator Xtreme, PXVideo.com focuses on the varmint and predator hunting industry and strives to correspond with articles.

“These video sites do more than just allow our readers to connect with one another,” Anderson explained. “They also help us better connect with our readers.”

The integration of social media into print publications is not a new concept. Many fashion and pop culture magazines have mastered the technique as need arose and readers demanded a more multifaceted experience. The outdoor industry, however, is typically 5 to 10 years behind other print media. BigGameBoxOffice.com pushes GVMOG ahead of the game and into the limelight of social media and the outdoor publishing industry.

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