Library Resources | January 17, 2019
Now it’s easier than ever to bring the charm of Ree Drummond’s country lifestyle to your digital collection with Pioneer Woman magazine on Flipster. Here’s a sneak peek of what readers can expect from the newly launched publication.
Ree Drummond became an internet sensation when she started her own blog in 2006 ThePioneerWoman.com, which detailed her life as a cattle rancher's wife in Pawhuska, Oklahoma. By 2011, her blog was attracting more than 20 million page views per month, leading her to book deals and her first televised appearance on the Food Network's Throwdown! With Bobby Flay, where she beat the celebrity chef in a cooking contest.
In 2011, Ree continued to build her brand by launching her successful television series, The Pioneer Woman, on the Food Network Channel where she can be seen every week cooking delicious family-friendly recipes that are easy to prepare and serve. In June 2017, Ree took her popularity to the world of print and digital magazines with the launch of Pioneer Woman magazine published by Hearst Magazines.
The magazine was an instant hit and according to Hearst Magazines, the initial run of the magazine sold out, prompting a return to press for another 100,000 copies to meet consumer demand. By the first half of 2018, the quarterly magazine’s total circulation exceeded its rate base by 59%.
As of November 2018, EBSCO is proud to offer the digital version of Pioneer Woman magazine through Flipster, the easy-to-use digital newsstand for libraries.
EBSCO is proud to offer the digital version of Pioneer Woman magazine through Flipster, the easy-to-use digital newsstand for libraries.
At the beginning of every issue, Ree answers questions from readers about her recipes, style, home life and more. This allows curious readers to ask questions about how Ree spends her free time or what foods she avoids or dislikes.
Each issue also offers unique articles such as a behind-the-scenes look at Ree’s Food Network Show, to a visual tour of her Pawhuska general store, restaurant and bakery, The Mercantile.
The majority or “meat” of the magazine content is broken into four categories:
As an “accidental country gal” Ree embodies a unique style that fans love and aspire to duplicate. In the Pioneer Style section of the magazine, that’s exactly what fans are able to do. Along with eye-catching photographs of her clothing, Ree describes her favorite outfits and provides prices and links for fans to get the same apparel, accessories and footwear. Ever wonder how Ree maintains her beautiful red hair color? Readers can also find hairstyle and grooming tips from the beloved blogger in this section.
From arranging flowers to choosing paint colors and everything in between, readers can get simple tips and advice to bring the country look and feel to their own homes. The digital version of the magazine offers clickable links to each product that she recommends, making it easy for readers to use the magazine as a virtual shopping guide.
The bread and butter of the magazine lies in the Home Cooking section, where readers can learn new recipes for every occasion ranging from delicious family meals that both kids and adults will love, to a make-ahead Sunday brunch menu for a large family gathering. Each recipe includes step-by-step instruction with pictures that help guide readers through the process. Ree’s approach to cooking is easy and fun and serves as inspiration for many people who may be intimidated by cooking outside their comfort zone.
Want to plan the ultimate Pioneer Woman adventure? In this section of the magazine, Ree covers her favorite locations like Pawhuska, Oklahoma or Vail, Colorado and gives readers everything they need to know to fully enjoy each destination. She provides a detailed description of what to do, where to shop, where to eat, where to stay along with personal anecdotes of her experiences in each location.
The Pioneer Woman magazine is one of many publications born from partnerships between Hearst Magazines and popular personalities and brands. It began with O, The Oprah Magazine in 2000. Hearst Magazines also publishes Food Network Magazine, and HGTV Magazine.
If your library is interested in offering digital magazines such as Pioneer Woman, it’s easy to get started. Simply request a free trial of Flipster, EBSCO’s digital magazine newsstand, and gain immediate access to this publication, as well as access to more than 1,500 other popular magazines.
Already subscribe to Flipster? Add Pioneer Woman magazine to your existing collection using EBSCOhost Collection Manager (the easiest way to manage your library's e-book, audiobook and digital magazine collections.)
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