Whether you’re new to email marketing or want to increase your library’s subscriber list, we’ve put together eight proven ideas for growing your list.  

  1. A well-informed staff = a well-informed community. Make sure staff knows about the newsletter and get them signed up. After all, they're patrons, too! 
  2. Make it a twofer. Ask people to subscribe when they get their library card. (Also, don’t forget September is #LCSUM.) 
  3. Sign up people at events. Consider a sign-up station near the entrance/exit of special events at your library. No laptop? Go low-tech with a clipboard! Online programs? Share the link to your newsletters' sign-up in the chat.  
  4. Mention your newsletter at programs. Consider adding a phrase at the beginning or end of each program like "To find out about programs like this, be sure to add your name and email address to our newsletter list.”
  5. Add an opt-in link to your library’s website. San Francisco Public Library has a great example on their site.  
  6. Make a Subscription Station. Set up a table near the checkout where people can sign up on the spot. 
  7. Create a poster or sign. Let your patrons know about the newsletter and where they can subscribe. 
  8. Social media is your friend. Post a message on social media about your new newsletter with a link to your opt-in page. 

This is an excerpt from the guide Library Newsletters: Best Practices

Did you miss our webinar Library Newsletters: Best Practices? Watch a replay!

Are you ready to try email marketing at your library?  

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We created LibraryAware specifically for libraries, so you’ll find thousands of library-specific templates and graphics. It also includes unlimited users and subscribers to meet your growing needs.  

Molly Wyand is a Communications Specialist for NoveList. She is currently reading Tears of the Trufflepig by Fernando A. Flores.