Whether you’re new to email marketing or want to increase your library’s subscriber list, we’ve put together eight proven ideas for growing your list.
- A well-informed staff = a well-informed community. Make sure staff knows about the newsletter and get them signed up. After all, they're patrons, too!
- Make it a twofer. Ask people to subscribe when they get their library card. (Also, don’t forget September is #LCSUM.)
- Sign up people at events. Consider a sign-up station near the entrance/exit of special events at your library. No laptop? Go low-tech with a clipboard! Online programs? Share the link to your newsletters' sign-up in the chat.
- Mention your newsletter at programs. Consider adding a phrase at the beginning or end of each program like "To find out about programs like this, be sure to add your name and email address to our newsletter list.”
- Add an opt-in link to your library’s website. San Francisco Public Library has a great example on their site.
- Make a Subscription Station. Set up a table near the checkout where people can sign up on the spot.
- Create a poster or sign. Let your patrons know about the newsletter and where they can subscribe.
- Social media is your friend. Post a message on social media about your new newsletter with a link to your opt-in page.
This is an excerpt from the guide Library Newsletters: Best Practices.
Did you miss our webinar Library Newsletters: Best Practices? Watch a replay!
Are you ready to try email marketing at your library?
We created LibraryAware specifically for libraries, so you’ll find thousands of library-specific templates and graphics. It also includes unlimited users and subscribers to meet your growing needs.