IPSWICH, Mass. / BIRMINGHAM, Ala. — May 30, 2013 — A new agreement between Infogroup and EBSCO Information Services (EBSCO )allows EBSCO to resell ReferenceUSA, the leading provider of business and consumer research, to libraries.
ReferenceUSA is a leading provider of business and consumer content, including real-time access to information on more than 24 million businesses, 235 million consumers, new U.S. businesses & new U.S. homeowners and Canadian businesses & residents. The telephone-verified data is updated monthly and includes validated business information including executive information, corporate trees, employee size and sales volume plus industry and business profiles. This trusted data is used to power the major search engines and the leading in-car navigation systems. ReferenceUSA is a product offering of Infogroup, the leading provider of high-value data and multichannel marketing solutions.
EBSCO Senior Vice President of Business Development Mark Herrick says ReferenceUSA offers a best of breed solution for business and consumer research. “The content, the care in which the information is updated and verified, and the customization options make ReferenceUSA stand out among other online market research and business data resources. We believe library researchers will benefit from a product offering unparalleled access to valuable business and consumer information.”
ReferenceUSA provides data visualization including heat maps, a search-by-map feature that allows users to set boundaries search by zip code options as well as exportable charts and graphs. ReferenceUSA provides detailed business information so researchers, students and job-seekers can quickly answer a variety of questions—helping users create marketing plans, conduct competitive analysis, look for business partnerships, raise funds and locate people. The consumer database includes contact information, geographical details and lifestyle information providing researchers with an understanding of where a specific demographic group can be found within a specific location. The job search information provides job listings from Indeed and may be cross-searched by company, geography and more.
A review in the May 15thLibrary Journal says, “ReferenceUSA’s incredibly easy, yet extremely sophisticated search capabilities are stunning. And the quality of the data is every bit as good as they describe at their data quality page (www.referenceusa.com/Static/DataQuality).” ReferenceUSA President Steve Laird says working with EBSCO allows ReferenceUSA to reach new customers and introduce the unique features of the service to a larger audience. “We know public libraries understand the value of the rich content in ReferenceUSA. By partnering with EBSCO, we are confident that institutions with entrepreneurial studies, marketing and economics departments will benefit along with school and academic career centers as well as corporations looking for a competitive advantage.”
EBSCO will soon provide metadata from ReferenceUSA to searchers using EBSCO Discovery Service™(EDS). ReferenceUSA is part of a growing list of publishers and other content partners that are taking part in EDS to bring more visibility to their content. Partners include the world’s largest scholarly journal & book publishers including Elsevier, Wiley Blackwell, Springer Science & Business Media, Taylor & Francis Informa, Sage Publications, Nature Publishing, IEEE, ACM and thousands of others. Partners also include content providers, such as LexisNexis, Thomson Reuters (Web of Science), JSTOR, ARTstor, Credo Reference, Encyclopedia Britannica, World Book, ABC-CLIO, The HathiTrust and many others.
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.
About EBSCO Information Services
EBSCO Information Services is the leading provider of resources for libraries including EBSCONET®, EBSCO’s total e-resource management system, and EBSCOhost®, the world's premier for-fee online research service, including full-text databases, subject indexes, point-of-care medical reference, historical digital archives and e-books. EBSCO provides more than 375 research databases and more than 380,000 e-books plus subscription management services for 355,000 e-journals and e-journal packages. Through a library of tens of thousands of full-text journals and magazines from renowned publishers, EBSCO serves the content needs of all researchers (Academic, Medical, K-12, Public Library, Corporate, Government, etc.). EBSCO is also the provider of EBSCO Discovery Service™ (EDS), which provides each institution with a fast, single search box for its entire collection, offering deeper indexing and more full-text searching of journals and magazines than any other discovery service. For more information, visit the EBSCO website at: www.ebsco.com. EBSCO is a division of EBSCO Industries Inc., one of the largest privately held companies in the United States.
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