LibraryAware
Tell your library story through email, social media, on your website, in print, and more.
LibraryAware helps libraries connect with readers and keep them engaged. Use templates and tools to create newsletters, bookmarks, shelf talkers, flyers, social and digital displays and more for promoting books and resources throughout the library and beyond. Customize colors, branding, images, and more for your community needs.
NextReads newsletters: Excite your community about reading with curated reading recommendations
Email marketing for libraries: Send targeted messages with professionally designed templates for e-newsletters and e-blasts
Library-focused templates: Whether you’re promoting a STEM storytime or a Library of Things, our templates have you covered
Thousand of images: Book covers, audiobook covers, DVD covers, library-focused stock images, and more! Don’t worry — we’ve taken care of the copyright for you
Resource-promotion kits: Help your customers learn about all the services your library offers
Endless options: No limits on your users, subscribers or sends. Promote your library on social, on your website, with flyers, bookmarks, brochures, and more
Welcome New Cardholders
New cardholders are great, but new cardholders who turn into enthusiastic library users are better. Help your new cardholders (and the regulars who think they know everything the library has to offer) explore the library with a series of "welcome emails" designed to encourage your patrons to dig into more services. We also include a renewal reminder to send a few months before the patron's card expires. It's all there for you in LibraryAware.
LibraryAware's email templates are perfect for sending out just as they are, or you can customize them for your library. Change the colors to match your branding, change the suggested resources to match your strategic plan and community needs, change the images — customize it as much or as little as you need.
Learn more about all the ways LibraryAware can help you onboard your patrons, including about our exclusive campaign guide to walk you through the process, step-by-step.
NextReads Newsletters
Automatically deliver curated reading recommendations directly to patron inboxes with customization to your branding and community. NextReads newsletters are the ideal solution for busy librarians because they save staff time and help build connections to readers.
- Each issue arrives finished and ready to go out to your patrons. NextReads newsletters are written by the award-winning book experts at NoveList. You don’t have to do anything (unless you want to!).
- Annotations are professionally written, fun, and engaging. Each description tells your readers why they want to get that book, from review quotes to series information to connections with other titles.
- Our newsletters automatically link right back to your catalog, making it easy for readers to get more information or to place a hold.
- Your readers can choose from more than 20 NextReads newsletters, each one focused on a genre or topic. See the list of the topics covered and a sample issue.
- Each newsletter can be easily changed into content for your website that will link directly to your catalog, either through an embedded booklist or through a book carousel.
All this content is included in your LibraryAware subscription.
Promote Your Collection
Create self-directed pathways that help readers discover books, whether they are wandering your stacks or browsing on their phone. LibraryAware includes thousands of professionally designed templates for creating bibliographies, posters, reading maps, signs, bookmarks, and more.
Web and social
Meet readers where they're already spending time: on your website, your social media, and your catalog. Use our sized-right social media templates, target readers with in-catalog promotions, and put widgets on your website to share recommendations, new titles, and more.
Book display signs, flyers, posters, shelf talkers
Create a fun reader experience inside the library with imaginative book display signs, flyers on end caps, and shelf talkers in the stacks. We've compiled a collection of examples showcasing what's possible with the readers' advisory templates available in LibraryAware.
Lists and bibliographies
How much time do you spend making bibliographies? With LibraryAware, it only takes minutes to create custom book lists. Simply select a template; copy and paste ISBNs; and voila! Here's a sample bibliography on Coming of Age stories.
E-newsletters
Encourage your readers to sign up for NextReads, the award-winning book recommendation newsletters included in LibraryAware. Make your own custom newsletters and use LibraryAware to respond to form-based readers' advisory requests — the suggestions will link directly to your catalog. Want to know more? See a sample custom newsletter.
Tools for Libraries
LibraryAware includes a number of tools that are huge timesavers, designed especially for the needs of libraries.
Professionally designed templates
Most of us are not graphic designers, so it’s a relief to have templates that look good (and that make you look good!). Choose from hundreds of flyers, digital signs, social media graphics, bookmarks, emails, and more designed with library needs in mind. Everything can be customized.
Campaign guides
To help you answer the question of "what next" with our templates, LibraryAware offers campaign guides and training exclusively to our customers. These guides provide expert guidance to help you maximize the impact of communications on timely topics. You’ll get a step-by-step guide to follow, complete with suggested templates for each campaign tactic.
Resource promotion kits
LibraryAware’s resource promotion kits come with coordinating emails, bookmarks, and flyers to help your customers learn about services you offer like LearningExpress, the ELI Entrepreneurial Mindset Training Course, and NoveList Plus.
High-quality images
Do you spend lots of time searching for the right image — and then wondering if you have the right to use it? LibraryAware comes with thousands of images, ready for you to use immediately, with no worries. Many of them are high-quality images from Getty, while others are our own unique images. All of them are chosen for their relevance to libraries.
Book jackets and annotations
How often do you need to add book jackets to a flyer or reading list? With LibraryAware, you get access to millions of book jackets and annotations.
Professional Development
Need strategies for marketing your library, creating effective newsletters, and promoting your collection? Experts from NoveList and LibraryAware are available to build the capacity and confidence of your staff in all areas of library marketing. Learn what hiring a NoveList expert can do for your library.
See how libraries are using LibraryAware
The best way to see what LibraryAware can do for your library is to see how other libraries use LibraryAware. Our libraries product beautiful things. These are some of our favorites.
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