Market Failure — Research Starter
Market failure refers to a situation where the allocation of goods and services by a free market is not efficient, leading to suboptimal outcomes for society. This phenomenon can manifest in three…
Showing 51 to 60 of 8556 results.
Green marketing — Research Starter
Green marketing refers to the promotion of products and services based on their environmental benefits. Emerging in the 1970s amid a growing awareness of environmental issues, green marketing…
Marketing of Education — Research Starter
The marketing of education has transformed the landscape of schooling into a competitive service industry, where students and families are viewed as consumers of educational products. Since 2007,…
Market Day — Research Starter
**Concept Overview of Market Day** "Market Day" is a graphic novel by James Sturm, published in 2010 by Drawn and Quarterly. Set in an Eastern European Jewish village, it follows the story of…
Frozen-food marketing — Research Starter
Frozen-food marketing has its roots in the early 1920s, when Clarence Birdseye developed a quick-freezing method that effectively preserved the freshness and flavor of various foods. He launched…
Christmas marketing — Research Starter
Christmas marketing refers to the strategies businesses employ to promote and sell products during the Christmas season, a time closely associated with consumerism and commercialization. This holiday…
Marketing the Bestseller — Research Starter
"Marketing the Bestseller" explores the evolving landscape of book marketing and the factors contributing to a book's success in achieving bestseller status. Since the term "bestseller" emerged in the…
Foreign exchange market (Forex, FX, or currency market) — Research Starter
The foreign exchange market, commonly known as Forex, FX, or the currency market, is a global decentralized platform for trading national currencies. It is recognized as the largest and most liquid…
Marketing Decision - Making — Research Starter
Marketing Decision-Making refers to the processes and methodologies that marketing managers utilize to solve problems and make strategic choices regarding the marketing of products and services. Given…
Market Research Analyst — Research Starter
A Market Research Analyst is a professional who specializes in collecting and interpreting data about consumers, sales, and market trends to help businesses make informed decisions. They play a…