Legal Aspects of Marketing — Research Starter
The legal aspects of marketing encompass the regulations and laws that guide how businesses promote their products and services while safeguarding consumers' rights. In the United States, the Federal…
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Oil market and price — Research Starter
The oil market is a complex network of trading systems that establishes the pricing of crude oil, a vital global commodity. Unlike a single, uniform price, the oil market features multiple prices due…
Law of Marketing and Antitrust — Research Starter
The Law of Marketing and Antitrust encompasses the legal frameworks that regulate how businesses promote their products while ensuring fair competition in the marketplace. In market economies, such as…
Mathematics of market research — Research Starter
The Mathematics of market research is a multidisciplinary field that combines mathematics, statistics, and social sciences to gather and analyze information about markets and consumer behavior. It…
Event-driven marketing (EDM) — Research Starter
Event-driven marketing (EDM), also known as event-based or trigger-based marketing, is a strategic approach that tailors marketing efforts to specific events in a customer's life. These events can…
Stock market indices — Research Starter
Stock market indices are essential tools that represent the performance of a segment of the stock market. They serve various purposes, including indicating overall market health, measuring corporate…
Cash and Marketable Securities — Research Starter
Cash and marketable securities are essential components of corporate finance, representing current and highly liquid assets that businesses maintain for various strategic reasons. Cash refers to…
Social media marketing — Research Starter
Social media marketing is a contemporary strategy that integrates with traditional marketing communications to connect organizations with their target audiences through various social platforms. This…
User-generated content marketing — Research Starter
User-generated content marketing refers to marketing efforts that leverage content created by consumers rather than professional marketers or advertisers. This includes a variety of formats such as…
Technology in Global Markets — Research Starter
Technology in global markets has transformed the way businesses operate, driven by rapid technological advancements and the widespread use of the Internet. This evolution has enabled globalization,…