JOURNAL ARTICLE

Impact of Strategic Orientation on Firm Performance with Respect to Small Agribusinesses.

  • Published In: IUP Journal of Business Strategy, 2025, v. 22, n. 1. P. 65 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Uma Maheswari B.; Kavitha D.; Sujatha R. 3 of 3

Abstract

Today's global dynamic marketplace requires that organizations need to be both sustainable and competitive. A significant factor facilitating the same would be the strategic orientation of the firm. The paper investigates the relationship between 'strategic orientation' and 'firm performance' of small and medium agribusinesses in India. A total of 192 agribusinesses were included in the study's sample. The results show that all three aspects of strategic orientation, i.e., entrepreneurial orientation, market orientation and technology orientation, have a beneficial impact on business performance. The relationship between technology orientation and company performance is much greater, emphasizing the relevance of technology investment and upgradation for enterprises in the agriculture sector. [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:IUP Journal of Business Strategy. 2025/03, Vol. 22, Issue 1, p65
  • Document Type:Article
  • Subject Area:Agriculture and Agribusiness
  • Publication Date:2025
  • ISSN:0972-9259
  • DOI:10.71329/IUPJBS/2025.22.1.65-75
  • Accession Number:185996888
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