JOURNAL ARTICLE
'The Force has left Lucasfilm': What has gone wrong for the studio behind 'Star Wars' and 'Indiana Jones'—and how Disney's Bob Iger can salvage his $4 billion investment.
Published In: Fortune.com, 2023. P. N.PAG 1 of 3
Database: Business Source Ultimate 2 of 3
Authored By: Hetzner, Christiaan 3 of 3
Abstract
The article focuses on the challenges facing Lucasfilm and Disney as they prepare for the release of "Indiana Jones and the Dial of Destiny," the fifth installment in the Indiana Jones franchise. With a production cost nearing $300 million and initial reviews indicating potential box office struggles, the film's success is critical for Disney CEO Bob Iger, who is under pressure to revitalize the Lucasfilm brand after a series of disappointing releases. The article discusses the decline in fan engagement with the Star Wars franchise, attributed to perceived missteps in storytelling and character development, particularly under the leadership of Lucasfilm president Kathleen Kennedy. It concludes with the notion that while the current situation is dire, there remains hope for recovery through compelling storytelling and new projects in development. [Extracted from the article]
Additional Information
- Source:Fortune.com. 2023/06, pN.PAG
- Document Type:Article
- Subject Area:Anthropology
- Publication Date:2023
- Accession Number:164090873
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