THE LOCAL COMMUNITIES' PERCEPTIONS ON THE SOCIAL IMPACT OF TOURISM AND ITS IMPLICATION FOR SUSTAINABLE DEVELOPMENT IN NUBIAN AREA (SOUTHERN EGYPT-NORTHERN SUDAN).

Tourism is a current and global industry that has a multidimensional impact on destinations. As an emerging industry, it has an immense contribution to make to the development of the local community if all stakeholders participate in a responsible manner. The social impact of tourism is, among other things, one that needs the attention of scholars. The social impact of tourism is immense and diverse, and it is embedded with other tourism impacts. So, studying is very essential to manage tourism in a responsible way. To address the stated objective, mixed research approaches were used. The result of the study indicated that tourism has both positive and negative impacts on tourist destinations. That one of the most important positive social effects of the development of tourism in Nubia is that tourism plays a role in social development, improving the standard of living, One of the most negative social impacts Imitating the locals the tourists in some negative aspects, Tourism development affects public Services Such as the problem of congestion and problems of sanitation and pressure on the various means of communication in Kerma, which drives citizens to feel upset and resentment, Some local residents have been negatively affected by tourists coming from different social backgrounds and behaviors, such as taking drugs and liqueurs as in Aswan. Finally, the researcher suggested take advantage of Nubian cultural and heritage elements of customs, traditions, handicrafts, dances, Nubian music, festivals and celebrations in attractions, reducing of entrance fees for tourist and archaeological sites. [ABSTRACT FROM AUTHOR]