JOURNAL ARTICLE

Dressing the divine: A dialogue on Indian screen costume design.

  • Published In: Film, Fashion & Consumption, 2024, v. 13, n. 2. P. 177 1 of 3

  • Database: Film & Television Literature Index with Full Text 2 of 3

  • Authored By: Webb, Matthew Raj; Yasha, Nidhi 3 of 3

Abstract

This article focuses on the career and creative approach of Nidhi Yasha, a prominent Indian costume designer specializing in mythological and historical screen productions. It details her journey from fashion education at the National Institute of Fashion Technology to her work on major projects like the television drama Mahabharat (2013–14) and the Bollywood film Gadar 2 (2023), highlighting her emphasis on research, collaboration, and sensitivity to cultural and religious contexts. Yasha discusses the distinct skills required in costume design compared to fashion design, including soft skills for working with actors and teams, technical expertise in garment aging, and adapting to evolving media technologies such as high-definition video and OTT platforms. The article also addresses labor practices, gender dynamics, and the influence of costume design on contemporary cultural trends within India's film and television industries.

Additional Information

  • Source:Film, Fashion & Consumption. 2024/12, Vol. 13, Issue 2, p177
  • Document Type:Interview
  • Subject Area:Arts and Entertainment
  • Publication Date:2024
  • ISSN:2044-2823
  • DOI:10.1386/ffc_00084_1
  • Accession Number:187952748
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