JOURNAL ARTICLE

NFL Viewership Rises 6% as Amazon, ABC Add Viewers.

  • Published In: Bloomberg.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Stewart, Samantha 3 of 3

Abstract

"Taylor Swift isn't hurting the NFL viewership", DraftKings Inc. Chief Executive Officer Jason Robins said on Bloomberg TV last week, adding she is "bringing some new people in." "I'm sure the NFL is enjoying that", he said. (Bloomberg) -- The NFL's TV audience is up 6% this season, driven by gains for Thursday Night Football at Amazon.com Inc.'s Prime Video and more viewers at Walt Disney Co.'s ABC and ESPN networks. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2023/11, pN.PAG
  • Document Type:Article
  • Subject Area:Arts and Entertainment
  • Publication Date:2023
  • Accession Number:173459252
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