JOURNAL ARTICLE

The invisible tech revolution poised to make in-chat AI shopping real.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Goldman, Sharon 3 of 3

Abstract

The article focuses on the advancements in AI-driven e-commerce, particularly through the introduction of the Model Context Protocol (MCP) developed by Anthropic. This new architecture enables AI agents to remember context, execute transactions, and manage interactions in real-time across various platforms, facilitating a more seamless shopping experience. Major tech companies, including Google, Microsoft, and OpenAI, along with payment processors like Visa and PayPal, are adopting MCP to enhance agentic commerce, allowing AI to handle secure and personalized transactions without manual logins. However, the integration of retailers into this system is still developing, with no major brands yet fully utilizing MCP. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/05, pN.PAG
  • Document Type:Article
  • Subject Area:Biography
  • Publication Date:2025
  • Accession Number:185234032
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