JOURNAL ARTICLE

TikTok Live Shopping Catches on in US With Kim Kardashian and Cookies.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Levine, Alexandra S. 3 of 3

Abstract

The article focuses on the rise of livestream shopping in the U.S., particularly through TikTok, as exemplified by Kim Kardashian's recent live shopping event for her loungewear brand, Skims. This format, which has been successful in China, is gaining traction in the U.S. as businesses adapt to the trend, with some small companies reporting significant revenue increases from TikTok Live. Despite the potential for growth, challenges remain, including consumer habits and competition from established platforms like Amazon. The article highlights the evolving landscape of e-commerce and the strategies businesses are employing to engage audiences through entertaining livestreams. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/12, pN.PAG
  • Document Type:Article
  • Subject Area:Biography
  • Publication Date:2025
  • Accession Number:190278790
  • Copyright Statement:Copyright of Bloomberg.com is the property of Bloomberg, L.P. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.