JOURNAL ARTICLE
Chuck E Cheese is getting rid of its eerie animatronic bands—except in one location.
Published In: Fortune.com, 2023. P. N.PAG 1 of 3
Database: Business Source Ultimate 2 of 3
Authored By: Morris, Chris 3 of 3
Abstract
The article discusses the discontinuation of Munch's Make-Believe Band, the animatronic musical group that has been a fixture in Chuck E. Cheese restaurants for decades, with the exception of one location in Northridge, California. CEC Entertainment, the parent company, announced this change as part of a modernization effort, which will include replacing the band space with dance floors, screens, and arcade games. The article also highlights the origins of Chuck E. Cheese, originally conceived as Coyote Pizza, and the evolution of its mascot from a coyote to a mouse. The company, founded by Nolan Bushnell, is approaching its 50th anniversary in 2027 and plans to incorporate nostalgic elements to attract both old and new customers. [Extracted from the article]
Additional Information
- Source:Fortune.com. 2023/11, pN.PAG
- Document Type:Article
- Subject Area:Biography
- Publication Date:2023
- Accession Number:173702957
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