JOURNAL ARTICLE

OLLY and Naomi Osaka Team Up to Launch "Do What Serves You" Campaign for Mental Health Awareness Month.

  • Published In: Mental Health Weekly Digest, 2026. P. 775 1 of 2

  • Database: Psychology Source 2 of 2

Abstract

This article focuses on the partnership between OLLY, a wellness brand specializing in supplements, and professional tennis champion and mental health advocate Naomi Osaka to launch the "Do What Serves You" campaign. The initiative, beginning on Mental Health Awareness Month, encourages women to prioritize their mental and physical health without guilt, addressing findings that 63% of women struggle to put their own health first. OLLY is committing $1.5 million in grants over three years to support mental health programs through nonprofit partners such as SeekHer Foundation, Girl Up, The National Menopause Foundation, and Postpartum Support International. The campaign includes a broad media rollout and ongoing collaborations with Osaka to promote self-care, boundary-setting, and mental health awareness. [Extracted from the article]

Additional Information

  • Source:Mental Health Weekly Digest. 2026/05, p775
  • Document Type:Article
  • Subject Area:Biography
  • Publication Date:2026
  • ISSN:1543-6616
  • Accession Number:193585261
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