JOURNAL ARTICLE

Under Armour's CEO says micromanagement is 'totally underestimated' in business: 'There's too much lost on pretense'.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Lake, Sydney 3 of 3

Abstract

The article discusses the management style of Under Armour CEO Kevin Plank, who advocates for micromanagement at certain levels within his company. Plank believes that while structure is important, flexibility and speed to market are crucial, suggesting an 80-20 rule where 80-90% of business is structured and 10-20% allows for creative thinking. The article also references other notable CEOs known for their micromanagement, such as Steve Jobs of Apple and Elon Musk of Tesla, highlighting the potential benefits and drawbacks of this management approach. A study mentioned indicates that micromanagement can lead to both improved productivity and reduced employee autonomy. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/09, pN.PAG
  • Document Type:Article
  • Subject Area:Biography
  • Publication Date:2025
  • Accession Number:188020757
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