JOURNAL ARTICLE

Home furnishing e-comm underpenetrated, has growth potential: Bhavana Jaiswal, IKEA India'.

  • Published In: CSO Forum, 2026. P. N.PAG 1 of 2

  • Database: Applied Science & Technology Source Ultimate 2 of 2

Abstract

The article focuses on IKEA India's strategy to replicate its flagship large-format store experience online while expanding its e-commerce presence. IKEA India aims for online sales to contribute around 40% of revenues by 2030, leveraging digital tools like the AI-based IKEA Kreativ app and integrated design services available both online and at physical Plan and Order Points. The company emphasizes an omnichannel approach, blending online research with in-store experiences, and has optimized logistics to enable faster deliveries across nearly 80 cities. Content on IKEA’s online platforms is designed to engage customers with culturally relevant, solution-oriented inspiration that mirrors the in-store experience and adapts to diverse Indian lifestyles and seasonal needs. [Extracted from the article]

Additional Information

  • Source:CSO Forum. 2026/03, pN.PAG
  • Document Type:Article
  • Subject Area:Biography
  • Publication Date:2026
  • Accession Number:192559483
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