ASICS, the 75-year-old sportswear maker behind the Onitsuka Tiger brand, gets into virtual reality with a new Pong-like video game.

The article focuses on ASICS, a Japanese sportswear company, and its entry into the gaming industry with the launch of its first video game, DISC, designed for Meta's virtual reality headset. This initiative is part of ASICS Ventures, aimed at creating new products beyond traditional running shoes and sportswear, in response to a growing concern about sedentary lifestyles. DISC combines elements of fitness and gaming, allowing players to engage in a virtual sport reminiscent of air hockey, while ASICS seeks to foster a community around the game to encourage physical activity. The company, which has seen significant growth in international markets, aims to leverage this new venture to address a global decline in physical movement. [Extracted from the article]