Team player: ‘Incredibly ambitious’ Sheeran enters new era with global hits.

The article focuses on the upcoming release of Ed Sheeran's new album, "Play," and the promotional campaign surrounding it, as discussed by Atlantic co-president Ed Howard. Howard reflects on his long-standing partnership with Sheeran, highlighting the artist's ambitious planning and exceptional work ethic that have contributed to his global success, including 14 UK No.1 singles and eight No.1 albums. The lead single, "Azizam," showcases Sheeran's willingness to experiment with diverse musical influences, and the campaign aims to engage various cultural communities while maintaining high expectations for the album's quality and impact. Howard emphasizes the importance of collaboration and innovation in Sheeran's music, as well as the broader resurgence of British music in the industry. [Extracted from the article]