JOURNAL ARTICLE

Target Boycott: Inside the CEO's meeting with Black leaders amid DEI protests.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: MacLellan, Lila 3 of 3

Abstract

The article focuses on Target's recent rollback of its diversity, equity, and inclusion (DEI) policies, which has led to significant backlash and a boycott organized by Black activists and faith leaders. Following the death of George Floyd in 2020, Target had committed to investing $2 billion in Black businesses and enhancing its DEI initiatives. However, in January 2023, the company announced the termination of its DEI programs, prompting widespread criticism and a boycott led by figures such as Jamal Bryant, a senior pastor. Despite meetings between Target's CEO and community leaders, the boycott continues as activists demand the reinstatement of DEI efforts and fulfillment of previous commitments. The article highlights the economic impact of the boycott, with a noted decline in foot traffic to Target stores. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/04, pN.PAG
  • Document Type:Article
  • Subject Area:Biography
  • Publication Date:2025
  • Accession Number:184765774
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