JOURNAL ARTICLE
Amid ongoing challenges, Under Armour is working to reshape business.
Published In: Sporting Goods Intelligence Europe, 2025, v. 36, n. 20/21. P. N.PAG 1 of 3
Database: Business Source Ultimate 2 of 3
Authored By: McGee, Bob 3 of 3
Abstract
The group now focusing on elevated products, storytelling, better distribution, and a refined operating model. [ABSTRACT FROM AUTHOR]
Additional Information
- Source:Sporting Goods Intelligence Europe. 2025/05, Vol. 36, Issue 20/21, pN.PAG
- Document Type:Article
- Subject Area:Biography
- Publication Date:2025
- ISSN:1143-2462
- Accession Number:185202563
- Copyright Statement:Copyright of Sporting Goods Intelligence Europe is the property of EDM Publications and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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