Media ecology, genetics and society: A possible contribution from Neil Postman's Technopoly to the ethical debate surrounding ancient human DNA studies.

This article examines the ethical challenges and power dynamics in ancient DNA (aDNA) research through the lens of Neil Postman’s concept of Technopoly, which describes a culture dominated by technology. It highlights how technological advances in aDNA have revolutionized understanding of human history but also raised concerns about the destruction of irreplaceable human remains, the marginalization of Indigenous communities, and the privileging of genetic data over other disciplines like archaeology. The article discusses issues such as biocolonialism, consent, and disparities between Global North “core” laboratories and researchers in the “periphery,” emphasizing the need for respectful collaboration and equitable participation. It proposes that media ecology and educational reforms, as advocated by Postman, could foster more ethically informed research practices and empower Indigenous and other stakeholders in decision-making processes related to aDNA studies.