JOURNAL ARTICLE

F1 Needs More Than Speed to Boost Its US Audience.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Williams, Randall 3 of 3

Abstract

Formula One (F1) experienced a surge in popularity during the pandemic, largely attributed to the Netflix series "Formula 1: Drive to Survive." However, the dominance of Max Verstappen in recent seasons has led to a decline in viewership, with some viewers seeking more parity and unpredictability in the sport. The lack of American drivers and automakers in F1 has also been a factor in the sport's appeal in the US. Efforts are being made to address these issues, including the introduction of a new spinoff series focusing on young women aspiring to break into F1. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/05, pN.PAG
  • Document Type:Article
  • Subject Area:Biography
  • Publication Date:2025
  • Accession Number:185235676
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