Selling Opportunity: The Story of Mary Kay.

This book focuses on the life and career of Mary Kay Ash, founder of the direct-to-consumer skincare brand Mary Kay Cosmetics in 1963. It explores how historical events such as the Great Depression, World War II, and second-wave feminism influenced her rise from modest origins to becoming a member of the first Forbes 400 list. The narrative highlights the factors behind the company's growth, including Ash's work ethic, charisma, timing, and Christian faith, portraying her as a symbol of women's empowerment. Updated through 2023, the book also covers the leadership transition to Mary Kay's grandson as president and CEO. It is well-researched and recommended for business research collections.