JOURNAL ARTICLE

Gukesh & Vishy challenge each other in a one-upmanship match for Myntra's fwd.

  • Published In: CSO Forum, 2025. P. N.PAG 1 of 2

  • Database: Applied Science & Technology Source Ultimate 2 of 2

Abstract

Indian chess grandmaster Gukesh Dommaraju, the youngest world chess champion at 18, stars in an ad for Myntra's genZ sub-brand FWD, where he engages in a playful battle of wits with legendary chess master Viswanathan Anand. The ad showcases the two players throwing shade at each other while highlighting their achievements and humorously one-upping each other. Gukesh's growing endorsement portfolio, which previously included RBL Bank and Dairy Milk, is expected to expand to encompass a diverse range of categories, making him a compelling figure in the world of brands. [Extracted from the article]

Additional Information

  • Source:CSO Forum. 2025/01, pN.PAG
  • Document Type:Article
  • Subject Area:Biography
  • Publication Date:2025
  • Accession Number:182296887
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