JOURNAL ARTICLE

Queen Latifah feels the same 'nervousness that everyone feels' about AI, but she's monetizing her digital avatar. 'It's a bell we can't un-ring'.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Jones, Rachyl 3 of 3

Abstract

The article focuses on Queen Latifah's partnership with Lenovo to utilize her AI-generated image for promoting small businesses in the U.S. and Canada. Through the Lenovo Evolve Small initiative, small businesses can apply for personalized advertising videos featuring her likeness, with Lenovo covering all associated costs. Queen Latifah emphasizes the importance of controlling her digital image and ensuring that her persona aligns with her values, while also advocating for protections around the use of AI in the entertainment industry following recent strikes by SAG-AFTRA. The initiative aims to address marketing and capital access challenges faced by small businesses, with additional prizes for selected winners. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/12, pN.PAG
  • Document Type:Article
  • Subject Area:Biography
  • Publication Date:2023
  • Accession Number:174530949
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