JOURNAL ARTICLE

Under Armour Rises With Guidance Hike Showing Turnaround Working.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Headlam, Truth 3 of 3

Abstract

Under Armour Inc. has raised its annual profit guidance, indicating that its turnaround strategy is effective. The company's adjusted operating income is projected to reach up to $195 million for the fiscal year, surpassing previous estimates. Under Armour's stock rose by 7.4% in early New York trading, following a 6% increase over the past year. The company's efforts to reduce discounts and streamline inventory under the leadership of founder Kevin Plank as CEO have contributed to this positive trend, despite challenges such as consumer cost burdens and potential tariffs on US trading partners. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/02, pN.PAG
  • Document Type:Article
  • Subject Area:Biography
  • Publication Date:2025
  • Accession Number:182856483
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