JOURNAL ARTICLE

Six years on, UA retells its 'story' to investors.

  • Published In: Sporting Goods Intelligence Europe, 2024, v. 35, n. 51. P. N.PAG 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

Under Armour (UA) held an investor meeting after six years, with founder Kevin Plank returning to focus on building the brand and increasing profit. Plank aims to position UA among the top sports houses globally, emphasizing the importance of brand value over company sales. The company has made strategic changes, cutting back on promotions, reducing SKUs, and introducing innovative products like the StealthForm baseball cap and Neolast fabric. UA is shifting its focus to target younger consumers and expand its market presence in regions like Asia-Pacific, the Americas, and EMEA. [Extracted from the article]

Additional Information

  • Source:Sporting Goods Intelligence Europe. 2024/12, Vol. 35, Issue 51, pN.PAG
  • Document Type:Article
  • Subject Area:Biography
  • Publication Date:2024
  • ISSN:1143-2462
  • Accession Number:181983834
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