JOURNAL ARTICLE

The leverage of trust in business.

  • Published In: Business Weekly (Knowledge Bylanes), 2024. P. N.PAG 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

Trust is highlighted as a crucial factor in business communications, with the absence of trust leading to lost money and time. The article provides examples of companies like Amazon, Zappos, Patagonia, and Google that have leveraged trust to drive success and maintain a competitive edge. It also discusses the real-world implications of lost trust, using Volkswagen and Wells Fargo as examples. The article emphasizes the importance of transparency, reliability, ethical practices, effective communication, and accountability in building and maintaining trust in business. Trust is described as the ultimate leverage in business communications, accelerating transactions, reducing costs, and fostering long-term relationships. [Extracted from the article]

Additional Information

  • Source:Business Weekly (Knowledge Bylanes). 2024/07, pN.PAG
  • Document Type:Article
  • Subject Area:Biography
  • Publication Date:2024
  • Accession Number:178686101
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