JOURNAL ARTICLE

Apple Test-Drives Big-Screen Movie Strategy With F1.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Buckley, Thomas 3 of 3

Abstract

The article focuses on Apple's upcoming Formula One film, set to be released on June 27, which has a budget exceeding $200 million and aims to capture the authentic experience of racing. Directed by Joseph Kosinski and starring Brad Pitt, the film utilizes innovative filming techniques, including mounting iPhone cameras on race cars, to enhance its realism. Apple is keen on achieving a successful theatrical release to bolster its film division, which has struggled to turn a profit since its inception. The film has received positive feedback from Formula One drivers and team managers after a private screening in Monaco, highlighting its authenticity and potential appeal to audiences. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/06, pN.PAG
  • Document Type:Article
  • Subject Area:Biography
  • Publication Date:2025
  • Accession Number:186211830
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