Reaching for the SKKY.

After founding Skims, the apparel brand now worth $4 billion, Kim Kardashian wants to make the unlikely leap from celebrity startup founder to private equity titan. The more nuanced explanation is that until now, Kardashian's success building businesses has largely been confined to the Kardashian-Jenner ecosystem, a universe of apparel, beauty, beverage, and wellness brands started by her siblings - making it easy for skeptics to credit those wins to TV exposure and Jenner's savvy as a manager. KIM KARDASHIAN, SKKY COFOUNDER AND MANAGING PARTNER $200 M Kardashian sold a 20% stake in KKW Beauty to Coty for $200 million. And Kardashian and Skims cofounder and CEO Jens Grede, an e-commerce and marketing whiz known as a cofounder of denim brand Frame, conceived of their brand as a Nike, not another direct-to-consumer flash in the pan. [Extracted from the article]