JOURNAL ARTICLE

Martha Stewart says 'retirement is not an option.' Instead, she has a new skincare brand at 84.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Hinchliffe, Emma 3 of 3

Abstract

The article focuses on Martha Stewart's active engagement in promoting her new skincare brand, Elm Biosciences, at the age of 84. Stewart emphasizes that retirement is not an option for her, as she continues to innovate and expand her business ventures, including a new bedding collection. Elm Biosciences, developed in collaboration with dermatologist Dhaval Bhanusali and CEO Natalie Sperling, showcases cutting-edge technology and aims to educate consumers about skincare. Stewart's longstanding reputation for authenticity and perfectionism is highlighted as key factors in her successful product promotion and brand development. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/10, pN.PAG
  • Document Type:Article
  • Subject Area:Biography
  • Publication Date:2025
  • Accession Number:188885276
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