JOURNAL ARTICLE

Martha Stewart Adds Beauty Brand That Meets Her 'Fussy' Standard.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Bhasin, Kim 3 of 3

Abstract

The article focuses on Martha Stewart's entry into the beauty industry with her new skincare line, Elm Biosciences, which targets visible signs of aging. Developed in collaboration with dermatologist Dhaval Bhanusali over five years, the brand's initial offerings include a serum and a daily skin supplement, launching through a direct-to-consumer website. Elm Biosciences aims to simplify skincare for consumers and plans to expand its product range to include hair and body care, utilizing scientific solutions to enhance skin protection. Stewart, who has a history of successful licensing deals, views this venture as one of her most significant projects. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/09, pN.PAG
  • Document Type:Article
  • Subject Area:Biography
  • Publication Date:2025
  • Accession Number:187967014
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