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STEVE CASTORANI.

  • Published In: Horticulture, 2024, v. 121, n. 2. P. 16 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: BEUERLEIN, SCOTT 3 of 3

Abstract

North Creek Nurseries, founded by Steve Castorani, has been a leader in the native plant market since the 1980s. They supply native perennials to various customers and have introduced new plants to the industry. Castorani emphasizes the importance of education, marketing, and focus for success. The company has collaborated with professionals to promote native plants in ecological restoration and sustainable landscapes. While there is still a minority embracing native plants, there is a growing movement towards more sustainable landscapes. North Creek Nurseries has also made efforts in community outreach and education, positively impacting public awareness and appreciation of native plants. [Extracted from the article]

Additional Information

  • Source:Horticulture. 2024/03, Vol. 121, Issue 2, p16
  • Document Type:Interview
  • Subject Area:Botany
  • Publication Date:2024
  • ISSN:0018-5329
  • Accession Number:175247385
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