JOURNAL ARTICLE

How Digital Integration Is Reconfiguring Value Chains.

  • Published In: Harvard Business Review, 2025, v. 103, n. 5. P. 50 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Moreno, Antonio 3 of 3

Abstract

The article focuses on how advances in information technology, especially application programming interfaces (APIs), are enabling businesses to digitally integrate workflows across organizations, leading to the rise of hyperspecialized service providers and orchestrators that coordinate complex value chains. This new model allows firms to outsource narrowly defined tasks while embedding third-party services directly into their operations, lowering costs, increasing agility, and democratizing access to advanced capabilities once limited to large companies. Examples include cloud kitchens like Kitopi and logistics platforms like ShipBob, which enable small brands to compete with industry giants. The article also highlights the strategic implications for businesses, urging them to digitize processes, explore external services, and prepare for competition from orchestrators, while noting that emerging technologies such as artificial intelligence and end-to-end integration will further transform value chains.

Additional Information

  • Source:Harvard Business Review. 2025/09, Vol. 103, Issue 5, p50
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • ISSN:0017-8012
  • Accession Number:187287189
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