Greenwashing and Environmental Regulations and Initiatives in North America: The Fashion Industry.

  • Published In: GPSolo, 2025, v. 42, n. 4. P. 58 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Akcebe, Esra 3 of 3

Abstract

The article focuses on the issue of greenwashing in the fashion and retail industries, highlighting the deceptive marketing practices that misrepresent products as environmentally friendly. Greenwashing, a term coined in 1986, undermines genuine sustainability efforts and erodes consumer trust. The article discusses various indicators of greenwashing and outlines legal frameworks in North America, including regulations by the Federal Trade Commission in the U.S. and the Competition Bureau in Canada, aimed at preventing misleading environmental claims. It also emphasizes the growing consumer demand for sustainable practices, prompting some fashion brands to adopt eco-friendly materials and transparent supply chains, while advocating for a holistic approach to sustainability that considers the entire product life cycle. [Extracted from the article]

Additional Information

  • Source:GPSolo. 2025/07, Vol. 42, Issue 4, p58
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • ISSN:1528-638X
  • Accession Number:187441347
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