JOURNAL ARTICLE

Harley-Davidson Hires Topgolf Head as Motorcycle Maker's CEO.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Gonzalez, Ignacio; Coppola, Gabrielle 3 of 3

Abstract

The article focuses on the appointment of Artie Starrs as the new chief executive officer of Harley-Davidson Inc., effective October 1, as the company faces challenges such as tariffs and declining consumer demand. Starrs, previously the head of Topgolf Callaway Brands Corp.'s golf entertainment division, replaces Jochen Zeitz, who announced his retirement amid a proxy battle with activist investor H Partners. The motorcycle manufacturer is projected to incur up to $85 million in costs due to tariffs and plans to introduce a new sub-$6,000 motorcycle to stimulate growth. Additionally, a board refresh is underway following the proxy fight, which resulted in commitments from Zeitz and two board members to step down before the next annual meeting. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/08, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • Accession Number:187122787
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