CATALYZING CATEGORIES: CATEGORY CONTRAST AND THE CREATION OF GROUNDBREAKING INVENTIONS.

We hypothesize that “low-contrast categories” (those lacking sharp differentiation from adjacent categories) catalyze the creation of groundbreaking inventions by influencing two key stages in the life of an invention: (1) idea-creation and (2) idea-positioning. During “idea-creation,” low-contrast categories increase the likelihood that descendant inventions will combine the focal invention with more (a) boundary-spanning, (b) novel, (c) original, and (d) atypical knowledge inputs. During “idea-positioning,” they allow greater leeway in articulating how descendant inventions depart from the focal invention’s lineage and chart new technological directions. We find robust support for our hypothesis using data from the United States Patent and Trademark Office’s classification system spanning nearly four decades. Further analyses demonstrate that the catalyzing effect of low-contrast categories has important material consequences: inventions classified in low-contrast categories spur descendant inventions that generate substantially higher economic value and exert more enduring technological impact than those in high-contrast categories. By introducing the concept of catalyzing categories, this study offers a novel theoretical perspective on the genesis of groundbreaking inventions and the role of categorical structures in the inventive process. [ABSTRACT FROM AUTHOR]