JOURNAL ARTICLE

Chrysler and Dodge face mortal peril under Stellantis. It's time for a change.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Rhodes Jr., Frank B. 3 of 3

Abstract

The article discusses the decline of the Chrysler and Dodge brands under Stellantis, a company based in the Netherlands, and calls for their return to American ownership. The author, a descendant of Chrysler's founder, expresses concern over the brands' stagnation, lack of new products, and an aggressive shift towards an all-electric lineup that may not align with consumer preferences. The piece suggests that Stellantis needs a leader who understands the American automotive market and can revitalize these brands by focusing on their heritage and customer desires. Without significant changes, the future of Chrysler and Dodge appears uncertain, with potential job losses and a diminishing loyal customer base. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/10, pN.PAG
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2024
  • Accession Number:180152240
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