JOURNAL ARTICLE

Should You Launch Products During a Recession?

  • Published In: Harvard Business Review, 2023, v. 101, n. 5. P. 19 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

The article discusses the pros and cons of launching new consumer products during a recession. The authors explore how products introduced during a recession perform, examine how the severity of the recession can impact performance of the product, and scrutinize if the timing within the recession matters. INSET: "A Recession-Era Product Launch Is Like a Running Start".

Additional Information

  • Source:Harvard Business Review. 2023/09, Vol. 101, Issue 5, p19
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • ISSN:0017-8012
  • Accession Number:169835521

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