JOURNAL ARTICLE

How to Make the Most of Your Company’s Strategy.

  • Published In: Harvard Business Review, 2023. P. 96 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: BUNGAY, STEPHEN 3 of 3

Abstract

The article focuses on the strategy briefing process, a five-step military-derived technique designed to help managers translate broad corporate strategies into clear, prioritized objectives and actionable tasks. The steps include stating the team's intent (what and why), contextualizing it within the company's situation, setting measurable goals, defining specific tasks aligned with the intent, and establishing boundaries or constraints to guide autonomous decision-making. Illustrated through a fictional example of an engineer named Joe leading a product development team, the process emphasizes iterative refinement and alignment both vertically and horizontally within an organization. When cascaded throughout a company, strategy briefing fosters clarity, coordination, and operational autonomy, enabling teams to focus on what truly matters amid complex and changing business environments.

Additional Information

  • Source:Harvard Business Review. 2023/04, p96
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2023
  • ISSN:0017-8012
  • Accession Number:164427527
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