JOURNAL ARTICLE

Digital Twins Aren't Just for Big Businesses.

  • Published In: Harvard Business Review Digital Articles, 2024. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Kenny, Graham; Pogrebna, Ganna 3 of 3

Abstract

The article discusses how digital twins, which are digital replicas of objects or processes, can be beneficial for small and medium-sized businesses. It outlines a five-step process for developing a digital twin, using a case study of a small brewery as an example. By following these steps, businesses can simulate and optimize complex problems, leading to improved efficiency and customer satisfaction. The article emphasizes the importance of continuous improvement and experimentation with digital twins to stay competitive in the market. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2024/12, p1
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2024
  • Accession Number:182075587
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