JOURNAL ARTICLE

Beast Industries.

  • Published In: Time International - Atlantic Edition, 2026, v. 207, n. 15/16. P. 66 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Gregory, Sean 3 of 3

Abstract

This article focuses on Jimmy Donaldson, known as MrBeast, a leading YouTuber who has transformed his online fame into a diversified media and entertainment empire called Beast Industries, headquartered in Greenville, North Carolina. With over 900 million social media followers as of early 2024, Donaldson’s ventures include viral challenge videos, a snack brand, a reality TV show, a theme park, and a financial app called Step. Despite rapid growth and a valuation exceeding $5 billion, Beast Industries has faced workplace misconduct allegations and legal challenges, prompting the hiring of experienced executives to professionalize operations and improve governance. Donaldson aims to expand further, positioning Beast Industries as a modern-day Disney by nurturing new creators and exploring new business lines, while maintaining a relentless work ethic and philanthropic efforts. [Extracted from the article]

Additional Information

  • Source:Time International - Atlantic Edition. 2026/05, Vol. 207, Issue 15/16, p66
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2026
  • ISSN:0928-8430
  • Accession Number:193385305
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